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March 4, 2008
By: TOM BRANNA
Editor
INDIA: Henkel India says its latest initiative, “May I Help You?”, aims to build the brand by making the corporate identity more visible. Trained assistants will aid customers to shop around the store and provide advice on the category and on various Henkel products. The service is being rolled out in Chennai in a few modern trade outlets and will focus on laundry and dishwashing products. It will be extended to Bangalore and Mumbai and other cities once it’s evaluated....
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